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The new 3.0 is very Western, like Tallinn’s Ülemiste and Viru malls. Overall, I like it. It’s still not a two-floor mall. It is technically, but I think a bookshop as the second-floor doesn’t count. In the 2.0 part of Lõunakeskus, I entered the new 2.1 section, which I will call the Financial and Lingerie Department. There are three banks, two insurance branches, a currency exchange and a lingerie shop crammed into the same area. Let’s go to the mall and buy some insurance!
In 3.0, there are two electronics shops right smack next to each other. The security guards will probably give you a hard time if you buy something in one, and then continue shopping in the other. I’ve never understood why local malls group shops the way they do. In Tasku, for example, there are five shoe shops in a row. Americans are rather advanced in sales techniques. You’re exposed to everything whether you want to be or not. You would never see two competing shops side by side. Imagine navigating a monster Las Vegas casino. Then apply that to the parking lot in 3.0. They’ve made it hard for you to leave because they don’t want you to leave. But that, I believe, is true for all roads and such in Europe. Roundabouts galore. To be fair though, I got lost on two separate occasions in American parking lots last year. Labyrinthine curb arrangements coupled with family cars as big as Transformers made it difficult to understand that the roadway going in the general direction of the main street wouldn’t continue that way, and would instead guide you right back to the grand entrance.
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And now for what they used to have. Rimi used to have Pagaripoisid products, the best bakery in Estonia. Dole salad in a bag, a healthy dinner for twenty kroons. Root beer. Cheddar cheese. When something is popular, you naturally want to stop selling it. That’s why I still shop at Selver. At least they have Cheddar.
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The piano is entertaining. One kid’s dad told him there was an invisible man playing. The little boy waved his hand over the empty bench just to be sure. The music selection is not entertaining. First it played the happy birthday song. Then a popular children’s lullaby, next an unknown song, followed by the Wedding March and Auld Lang Syne. I so desperately wanted the piano to complete the cycle of life with Amazing Grace, but techno from the ice rink suddenly drowned it out.
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“Why?” I replied. “There’s no one else here.”
“That’s just how long it will take.”
“What about bruschetta?”
“The same.” There was a semblance of Monty Python in her tone when she said that.
“Why? Just toast some bread and plop on a spoonful of pesto.”
“I’m sorry,” she frowned. “Forty minutes.”
She clearly didn’t want us to eat anything.
“Nevermind then. Two cranberry juices for my kids, please.”
“We’re out of cranberry juice,” she stated matter-of-factly.
There were only four juices on the menu, and they’d only been open for three days. I could see where this was going, so I gave up and asked what they did have. “Multinectar.”
“Nothing else?”
“No.”
“Could I have two multinectars, please?”
“Here you go.”
“And two straws, too.” The straws were not on the counter, but far away, by the flavored syrups.
“Two what?”
“Straws.”
She seemed confused that I would need straws for young children to drink juice with, but she exhaled loudly and gave me two straws.
“OK, and can I get that free small Father’s Day muffin you offer with an order of coffee?” I’d seen some truly small muffins in a basket, chocolate I suspected.
“Oh right, here it is.” She pulled out a different basket with even smaller muffins. Seriously, this thing was the size of my thumb. I didn’t know there were muffin tins that miniature. It looked like a chanterelle. I tried to take a photo but the children had wolfed it down before I could bring the rest of our order to the table (it’s a semi-self-serve café). I forgot to add milk to Mrs. Mingus’s coffee, so I went back to the counter yet again. Another customer had since taken the little milk jug to her own table, forgetting to return it. I asked Kristiina for milk. She pointed to the table and said, “Just go get it from her.” She was too busy counting muffins for her inventory.
* * *
In the parking lot, I counted eight handicapped spaces in a row. In the farthest row from the door.
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5 comments:
I like the way you write pointing out the absurd with tact, sarcasm and humour.
At least the disabled parking places are empty. In Tallinn, they would filled with large SUV's of healthy people.
I'm disappointed in the bookstore and the café. They both look very nice, but they can't compete with RahvaRaamat and its café in Tasku. Maybe if I were an older lady I would like Nobel more.
Rahva Raamat must also be built for old ladies -- at least in the sense that it doesn't have any electrical outlets for laptop users. No better than Coffeeln in Kaubamaja. (What is the natural logarithm of coffee, anyway?)
Great review. I look forward to seeing the Lingerie and Financial Dept. That could be further integrated as the banks go bust.
I've lived in Tallinn for 17 years, and I remember Kaubamaja 1.0, and everything inbetween that and the Viru Keskus that is now. I'm laughing at this blog so hard I'm crying. I don't know if people who have never been here would find it as hilarious as I do, but I'm sending it to all my family in the States! Thanks!
Btw, i've heard reports that Rimi in Lõunakeskus also does not have fresh broccoli and cauliflower, i guess somebody in charge for stock really doesn't like weird cabbages.
I feel your pain when it comes to finding just plain baguettes, it's almost impossible. I guess old habits die hard and in Estonia they die really really hard. I have a friend who used to work in a bakery firm, she was a production coordinator, her work was to come up with new products and think out marketing for them. A problem was that whenever a new cake or tart was introduced, the bakers always put butter flowers on them as decoration. Butter flowers is something that was very popular during Soviet regime, nobody in their right mind would like to eat pure butter on their cake nowadays. But all those bakers were in the age of 45-60, so when it came to cake design they used what they knew :). My friend said it was extremely hard to make them understand that there are various new and more healthier decorative elements they could use ..
I've been to Nobel twice. The first time was on the first day they opened - they were out of everything, whatever you asked, they didn't have it. And i must admit the ladies working there are pretty cocky and unpleasant. OK, you are in Estonia, forget about smiling, but some decent politeness would also go a long way. On the second visit i ordered pork fillet with cream sauce. It turned out to be just pork with handful of ruccola next to it, all poured over with cold heavy cream (38% rõõsk koor). Needless to say i was very mystified. And on top of that, the pork was raw from inside, as soon as i cut it, the blood came out and mixed with my heavy cream sauce. Yak. And frankly also dangerous.
I do love the atmosphere though, but i always feel i'm about 30 years too young to sit there. It really would be a perfect place for old ladies gathering and it should locate somewhere in the central area rather than in the shopping center.
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